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Why Every Rifino Watch Is Named for a Real Place
I did not want to name these watches after made-up words that sound vaguely Italian. Every name on this site is a real place, and every place means something specific...
Why Every Rifino Watch Is Named for a Real Place
I did not want to name these watches after made-up words that sound vaguely Italian. Every name on this site is a real place, and every place means something specific...
What "100M Water Resistant" Actually Means
Every Rifino is rated 100 meters water resistant, and that number gets misread constantly — people assume it means you can dive to 100 meters wearing it. You can't, and...
What "100M Water Resistant" Actually Means
Every Rifino is rated 100 meters water resistant, and that number gets misread constantly — people assume it means you can dive to 100 meters wearing it. You can't, and...
Vieste, Where the Battista Family Started
My grandfather Felix Battista's parents, Mateo and Theresa, were from Vieste before they immigrated to America. That's the maternal side of my family — Rionero is my father's side, Vieste...
Vieste, Where the Battista Family Started
My grandfather Felix Battista's parents, Mateo and Theresa, were from Vieste before they immigrated to America. That's the maternal side of my family — Rionero is my father's side, Vieste...
Two Straps, One Watch, Zero Tools
Every Rifino ships with two straps, not one, and that wasn't a throw-in to pad the box. It's because a watch that only looks right in one setting isn't actually...
Two Straps, One Watch, Zero Tools
Every Rifino ships with two straps, not one, and that wasn't a throw-in to pad the box. It's because a watch that only looks right in one setting isn't actually...
The Tariff Math Nobody Talks About
I wanted Rifino's price to be lower than it is. That's not false modesty — I built the numbers, more than once, trying to get there.Here's the part most people...
The Tariff Math Nobody Talks About
I wanted Rifino's price to be lower than it is. That's not false modesty — I built the numbers, more than once, trying to get there.Here's the part most people...
Something I Didn't Know I Had to Worry About
My contact at the factory that actually builds these watches emailed me two industry articles last week, completely unprompted. Not because I asked. Because they thought I should know. That's...
Something I Didn't Know I Had to Worry About
My contact at the factory that actually builds these watches emailed me two industry articles last week, completely unprompted. Not because I asked. Because they thought I should know. That's...